Code Desk

The Essential Role of Content Marketing

What do you think Content Marketing is? Is it simply just words written to make sense? No, it’s more! It is the strategic approach to creating concise, precise and clean content to attract and retain your target audience. The content should be useful and insightful to help and inspire people to interact with your brand. Effective use of this approach will eventually lead you to drive profitable customer reaction. But one thing is for sure marketing today is impossible without great content.

Points to Understand How Great Content is Created:

  • Curate Content
  • Get Creative
  • Be Practical
  • Make it a Personal Journey
"Traditional Marketing talks at people. Content Marketing talks with them" – Doug Kessler
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4-Step Process to Write and Create Better Content

  1. Pre-writing: Decide what to write about and how you want to write. The best topics answer questions that your audience has. What you choose to write about also depends on who you are writing for.
  2. Flesh out the idea: Carry out brainstorming sessions with your team and others to understand your touchpoints and more.
  3. Finalize your structure: Make sense of the structure. Let your content flow so there is no breakage between the lines.
  4. Always start early: Never wait till the last minute to get started as you will be rushed and your goals will be lost through the content.

Writing Tips:

  • Keep to a particular word count.
  • Research the industry you are writing for as to understand the audience attention span.
  • Always write to near 100 words before from your actual word count.

Revising and Editing:

Pay close attention to where you lose yourself. Where do you lose interest, tune out, or need to read something again before understanding it? If you're not interested in what you're writing, your audience will react more strongly. Always proofread your own work and if possible, get someone else to proofread your work as well.

With all the distractions your audience faces, and anything in the post itself that can turn them off, it is more important than ever to improve the quality of your content. In a saturated market, high-quality content makes your company stand out and establishes its authority.